Affiliate Networks Want YOU… What Should you Want from Them?
Do not worry about being accepted by an affiliate marketing network. The truth is that the networks want YOU.
There are many affiliate networks all competing to get the best affiliates and merchants on board.
Before making your final decision do not overlook the small and new networks. They may not be as well established
(although many are) but these are the ones who usually offer better service and better deals.
The following are what you want from your marketing network to helpdrive sales for your business.
Protection from Fraud. You need this if you are going for cost per click model to protect both the merchant and the affiliate from fraud.
Sophisticated Tracking. Tracking cookies are not reliable for the affiliates. They look for merchants that employ a more sophisticated tracking that they can refer to for the transactions that they endorsed to a merchant's site. They will choose latest tracking technologies to provide both the merchant and the affiliate with reliable reports.
Integrity. Avoid any network with a bad reputation. A search on google can often be worth while .
Don't be impressed by numbers. What is the network reputation among other merchants and even with marketing affiliates?
Check the terms and conditions that the network has for its merchants and affiliates and compare with other networks.
Customer Service. Usually the first thing that suffers in any growing business is customer service. When customer service suffers reputation and reliability goes down with it. Find a good marketing network that is steadily increasing its membership but is able to maintain excellent customer service both for the merchant and the marketing affiliate.
Direct contact with the affiliate. You may want to have direct access with your marketing affiliates. Although this is not always possible through the network, it may still be helpful to ask. Gaining direct access to your affiliates can help you form valuable relationships with them.
Promotion. In signing up with any network affiliate, find out as much as possible the amount of exposures that the network can provide. For example, is your site to be included in its program in its e-mails, promote you as a client, issue a press release, place a link on its website?
 Aha Integrated Delivery Network Database: U.S. Health Care Systems, Networks and Affiliates
Published: 2002-09 Hardcover
List Price: £143.58
Aha Integrated Delivery Network Database: U.S. Health Care Systems, Networks and Affiliates
Published: 2002-09 Hardcover
List Price: £631.73
 Aha Integrated Delivery Network Database: U.S. Health Care Systems, Networks and Affiliates
Published: 2002-09 Hardcover
List Price: £143.58
FOCUS AFFILIATES INC.: Labor Productivity Benchmarks and International Gap Analysis (Labor Productivity Series)
Published: October 31, 2000 Unbound
List Price: £3.16
NOBLE AFFILIATES INC.: Labor Productivity Benchmarks and International Gap Analysis (Labor Productivity Series)
Published: April 25, 2000 Unbound
 Gould Evans Affiliates: The Creative Spirit
Published: 2001-04 Paperback
List Price: £28.00
Amazon Price: £29.99 Prices subject to change.
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